Spotify has had a love-hate relationship with the music industry ever since its inception. While it’s a convenient, inspiring music-streaming service for its customers, the artist side of it can feel intimidating. We’re here to help get you started, and to prove that Spotify is not the big, bad wolf that many would make it out to be. Despite the ongoing debate on appropriate payouts to artists, this powerful platform is still a strong instrument in your music career toolkit.
Whether you like it or not, streaming is here to stay. Unless you’re already making your money by other sources of revenue, it would be very difficult to ignore music streaming altogether. It’s a convenient (and endless) source of music for your fans, even though the payouts to rights holder are controversial.
Aside from Spotify, the top streaming giants are YouTube, Apple Music, and Google Play Music with Tidal, and Amazon Music right behind them. Lower in...
The payments doled out by streaming services are a hot button topic in the music industry. Taylor Swift made waves when she removed her music from Spotify, citing that the platform didn’t pay artists fairly. While she eventually allowed her music back onto the platform, her initial decision exposed the dark side of the streaming trend that can hurt artists. Especially those who rely on music sales to get by and further their career. There are pros and cons to these accessible music platforms, and we’re taking a closer look at:
Who the big players are.
How payments are determined.
What you can do to increase your number of streams.
How to totally conquer the music streaming world!
Spotify, YouTube, and Apple Music are the top tier streaming giants, with Google Play Music, Tidal, and Amazon Music right behind them. Lower in popularity, but still paying out, are Pandora, Deezer, and Napster. Spotify leads the pack with number of paid...
We’ve said it before and we’ll say it again: man cannot live on music royalties alone! At least not at first in your budding career. In the past we’ve talked about taking advantage of other types of revenue, such as songwriting, video content, and paid content, but today we want to talk about something that your fans will demand in time: merchandise!
We’re going to break down the three essential steps: how to make the merch, where to sell it, and how to engage with your fans through your merch. Let’s jump in!
Alright, before you jump on these websites and start ordering, the very first step is to make a design. We recommend finding simple visuals that represent who you are as a musician. These could be lyrics from your popular songs, a symbol on your album cover, or even a commissioned art piece.
Once you have your design chosen, it’s time to choose what type of merch you want. The most popular route is T-shirts, but...
Music royalties and backyard performances don’t have to be your only sources of revenue in the music industry. Thanks to the almighty power of the internet, artists today can pull revenue from all sorts of areas in the market. One of the most powerful platforms out there is YouTube, and through the YouTube Partner Program, you can get money for views! We break down what it takes to get your channel up to snuff, and more ideas to help diversify your content.
YouTube is probably the most commonly mentioned untapped resource in the musician’s toolbox. Maybe you’re already posting your own music videos, giving behind the scenes tours, or vlogging, so why not make a little money off that content while you’re at it? The steps to monetization are surprisingly simple:
Review the YouTube Partner Program terms.
Sign up for AdSense on your account.
Set your monetization preferences.
Reach the milestones of 4,000 watch hours...
Back in the day, when an artist was petitioned for a performance, radio playtime, or an interview, a folder of vital information would be forwarded by the managers. Think of it as a resume, with background information on the artist and music files to give bookers an idea of what to expect. But we’ve long since gone past the physical pamphlets in this day and age, and the best press kit that a manager can put together can all be done digitally. Enter the “EPK”, short for Electronic Press Kit, essentially providing all the same information as the ones that came before, but without killing the trees in the process.
If this is your first time hearing of such a thing, have no fear. We’ll break down the essentials of the EPK so that you or your manager or prepared to pitch your sound.
Paper resumes are one thing, but you may be asking yourself what exactly an EPK would look like online. They can take many forms: a password-locked page...
Spotify is one of the largest, affordable, and most accessible music streaming services offered to the public. To fully take advantage of the benefits of Spotify, any current or future artist should understand how Spotify works “behind-the-scenes” on the artist end of things.
Spotify is a massive platform open to all kinds of artistic expressions, making the process of getting music on it an easy one. Most all content is welcome on Spotify unless it’s infringing, illegal, or hateful. Should you find yourself wondering if Spotify will allow your music, it would be beneficial to check out their list of prohibited content.
Once you have the content you’re putting on Spotify, you will need a distributor. Usually if you are signed to a label, the label will add your music onto Spotify for you. If the you don’t have a label or aggregator, Spotify has deals in place with a number of companies who can...
Social media isn’t the only tool in the indie artists’ toolbox when it comes to getting your music heard. At the same time, it goes without saying that the internet and music scene can feel oversaturated or overwhelming. But fear not, we’ve got seven surefire ways to help promote and distribute your music, so you can build up a loyal fan base without sweating about new content.
This may be obvious, but it's one of the most aspects of your career. The more comfortable you are playing in front of an audience, the more confident you'll become. Whether they're a screaming crowd or a silent one, there's no such thing as a wasted performance. The more you play your songs, the more likely they'll be played again or streamed online once they get home. Speaking of streaming...
Spotify, Apple Music, Google Play Music, Soundcloud...these are just a few of the music streaming sites out there where users can listen for free (with ads)...