Is this the help you need?

What we handle for you

• Playlist pitching

  We send your track to curators, so you can delegate the outreach rather than fit each pitch around your working day. Curators decide whether the song belongs on their playlists.

• A deliberate playlist focus

  We focus on Legacy Playlists: established playlists attracting Spotify search traffic. When you hand off outreach, the selection approach matters as much as who sends the pitch. Our approach puts playlist discoverability at the center of that choice.

• Playlist vetting

  Our selection process considers playlist growth history, search interest and Spotify search visibility. Those checks give the outreach a defined selection method.

• A focused part of your release

  Keep social campaigns as a separate planning and budget decision. Decide what you want each part of your promotion to accomplish before choosing your campaign.

What stays in your hands

• Our team: selection and pitching

  We handle curator selection and send your song for consideration. Each curator makes the playlist decision.

• You: creative direction and release goals

  Choose the music you want to promote, what the release means for your artist identity and where it fits in your plans. Keep those priorities clear when deciding what to delegate.

• You: fan communication

  Keep room in your week for the conversations and updates you want to share with your audience.

• Prepare your campaign notes

  A useful starting checklist is your song link, release details, audience preferences and any decisions you’d want to approve. Keep those notes together, then use the offer’s submission instructions to prepare the required materials.

How your campaign comes together

1. Review the offer

   Start with the campaign options and choose according to your release goals, budget and the work you want to hand off.

2. Prepare your materials

   Gather your song and release information. Follow the submission instructions for the option you choose, especially if the release is still upcoming.

3. Hand off the pitching

   We send your track to curators for consideration. Keep your own release activity moving alongside that outreach.

4. Review the bigger picture

   As you assess the campaign information available to you, consider it alongside your other promotion and direct audience activity. Use that perspective to decide what deserves attention next.

What to expect from playlist promotion

• A pitch gives a curator the opportunity to consider your song. The curator decides whether to add it; placements aren’t guaranteed.

• Think of playlist promotion as one discovery activity within your release plan. Playlist discovery doesn’t replace direct fan communication. Keep making room for the updates, conversations and invitations that help people get to know you beyond a song.

• Before spending, decide what you want to learn from the campaign and how you’ll assess it alongside your other release activity. That gives the promotion a purpose without making one campaign carry every ambition you have for your music.

Evidence

We run IMA, so we want you to understand what you’re handing off before you spend money. Start with our Spotify promotion offer to review the campaign options. Check who handles pitching, what’s included and what you’ll need to provide. If you also want social campaigns, look for an explicit description of that work rather than assuming it comes with playlist outreach. Write down your release goals, available budget and the tasks taking up your evenings. Use those priorities to choose the help that fits your week.

Questions & objections

What can I hand off while I’m working full-time?

You can hand off playlist selection and pitching. Keep your creative decisions, release priorities and audience communication in your own plan.

How much availability should I plan for?

Leave room to prepare your song information and handle campaign decisions alongside work. Before choosing an option, make sure its submission steps and communication expectations fit the time you can realistically give it.

Is my song ready to promote?

Start with a recording you’re comfortable introducing to new listeners and a clear reason for promoting it. If you’re still changing the music or release plan, settle those decisions before committing promotion money.

Can I use this for an upcoming or existing release?

Match the campaign option to your song’s release status. If you’re planning around a release date, check that option’s timing and submission instructions before building it into your schedule.

What are Legacy Playlists?

They’re established playlists attracting Spotify search traffic. That’s the playlist focus behind our outreach: we consider how listeners can discover the playlist, rather than choosing by its name alone.

What if language or territory matters to my release?

Write those priorities into your campaign notes before choosing an option. If a particular audience is essential, make that a buying criterion and establish whether the campaign can accommodate it before spending.

Are social campaigns included?

Don’t assume they’re bundled with playlist promotion. If you want ads or social campaign work, look for those deliverables explicitly in the option you’re considering.