One of the biggest revenue streams for artists is music licensing. Music licensing can be a confusing, intimidating journey and most artists don't find success in this area of the biz without a little guidance. But we’re here to clarify any questions and misconceptions you might have about the whole process. Let’s get started!
A music license is when a copyright holder (you the artist) grants the right to use his or her work publicly, and in return receives a flat fee and/or royalties based on an agreed contract. Sometimes these licenses have a time limit, say for a few months during the holidays, while other licenses can be granted indefinitely or bought outright from the copyright holder.
A music license is a “lending license” for others to use your song for a set time period for a fee. On the other hand, copyrights are for the recording and lyrics themselves. So, you can use licensing to “lend” the song, but the intellectual property of the song itself stays with you (or your label, depending on your contract).
If a label paid for the recording and publishing of the song, they can OWN the rights to the song in its entirety for the duration of your contract with them. So, if you’re signing on to a label for the first time, make sure to read that contract thoroughly to determine how much sway you have over the rights to your songs. Otherwise, if you created everything out of your own pocket, then the rights belong to you! Which means you get more change when it comes to royalty earnings.
You’ve seen stock photos, right? They’re those cheesy pictures that can be downloaded by multiple people, turned into memes, and splashed across your advertisements. These images can be purchased for a very low amount (or sometimes are free!), and used however they wish. Stock music is much the same way: while playing songs on the radio or in a cafe requires special permission and pays out royalties per usage, stock music is sold for a one-time flat licensing fee which is split between the stock music service and the rights holder of the song—with no additional royalties on the back-end.
Pro Tip: If you have empty tracks sitting on your computer and don’t know what to do with them, we recommend you look into selling it through stock music sources! You get a cut every time your music is paid for and downloaded, which makes for some great passive income. You’ll notice that stock music can be very popular with videographers and YouTubers.
NO! If you’re an independent artist, you keep the intellectual property of the song. As we said before, think of music licensing as “lending” your music for public purposes, with a time limit or specific media use (or in the case of exclusive rights, they are the only ones that can use the song indefinitely and essentially control it), but you never actually sign over your songwriting credit. That’s something to be discussed in contracts with labels, which is a whole other blog post down the road.
Watch this video for more tips on protecting your music from having the rights stolen!
Your music doesn’t have to just passively be available to stream. Next time you pull up a vlogger’s new video, or watch the newest episode of that reality TV show, sit back and really listen to what’s going on in the background. Do you hear those instrumentals? Odds are, those music pieces have been sold using licensing! It’s not a crazy money-making scheme for everyone, but the more content you have, the more you can make as a side hustle.
Okay, let’s talk about money! How much should be charged for a music license?
The beauty of the world of music licensing is that you can find or create a music license for almost any scenario. For example, MusicBed wrote a post about the types of licenses they offer to customers looking for music, and had prices like this:
For more from MusicBed, check out their post here!
As you can see, you can calculate payments based on expectations of exposure, what the project budget is, or as a flat fee.
Let’s say you’re a store owner, a bar, or the little cafe on the corner. For public spaces like this, the answer to this question is...none! Listen, you wouldn’t steal a piece of art and put it on your own advertisements, right? The same goes for the music you play in your establishment. Even royalty-free stock music comes with a price, and most of the time it’s as low as $1. It’s only fair to pay artists their due, in exchange for the work you love.
And if you’re an artist and someone is asking to use your music for free, don’t do it! Get a deal in the works with a music license appropriate for the venue and their needs—and make yourself a few dollars.
You’ve probably heard the question, what’s SoundExchange? Who’s BMI? Do I need to know what Performing Rights Organizations are?
Calm yourself, padawan.
This can all seem overwhelming and confusing, and that’s where music rights organizations come into play as your knight in shining armor. You register your songs with them and they, handle licensing and collect fees and royalties on your behalf when it comes to streaming or public performance of your work.
Take a look at these well-known organizations who’ll join you in your corner (or if you're a business, they can help you with acquiring the licenses!):
Some organizations are US-based, while others can address your global music rights. All you’d have to worry about it creating more content and connecting with your fanbase. In addition, these aren’t specialized agencies you apply and cross your fingers for; they take any artist looking to monetize or copyright their work.
That’s all for now, folks! We hope we assuaged some of your fears when it comes to music licensing, but as always feel free to contact us and tell your questions!