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Join the program that shows you how to...

Cut Through the Noise and Build a Fanbase That Actually Cares.

(Even If You Hate Self-Promotion)

And attract your tribe of music fans, simply for being yourself.

 

I’ll show you how to build a music brand that reaches fans who love your creativity and stick with you—without chasing trends, or pretending to be someone you’re not.

Learn More

Brands we've worked with:

Most musicians need help with promoting their music and increasing audience engagement...

Screenshot from one of my clients ☝️ who just got their first 900,000 real organic streams!

and you feel stuck:

  • You want to share your music with the world, but everything you've tried hasn't worked.
  • You've written a song but you don't know how to release it professionally.
  • You don't know what to post on social media that won't get ignored.
  • Now you're wondering: is reaching others through music even possible or financially sustainable?
  • And you don't want to quit music because it gives you joy, but you also need to find your perfect "tribe" of fans who simply get you.

So you are determined to make a change but you find yourself guessing every step of the way. There is so much advice out there—how do you know what's real? Plus making music is expensive and you can't afford to get this wrong.

If you lack a clear plan and are currently resorting to scattered efforts every time you share your music, or don't even know where to begin when it comes to making your mark in the industry... you are in the right place my friend. 

I want to teach you the exact method I've used to help my clients Launch their Music Brand from Scratch.

I help independent artists like you go from:

✅ Invisible → Seen & Heard: Where people are actually listening and loving your music

✅ From Guessing → A Clear Path:  You know exactly what to do next—and it’s working.

✅ From Burned Out → Balanced:  Where you are  growing your fanbase without losing yourself to social media.

✅ From Scattered → Focused:  You are confident in your strategy and seeing progress.

✅ From Imposter → Respected: You feel like a real artist, and others see you that way too.

✅ From Working 9-5 → Full-Time Music:  You transition your music from an expensive hobby into making a living doing what you love.

✅ From Financial Stress → Stability:  Even as a hobbyist/part-timer, money from your music is covering your bills.

✅ From Self-Doubt → Confidence:  You know your music is good—and you have enough fans to confirm it.

And on this page you have the chance to carve the path to meaning and freedom in your music career. Keep reading and I'll show you how!

Enroll Now
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"Ryan's courses are clear, non-fluff, and very precise. It's changed my toolkit for what I use every day for my music business."

— Andrew Galucki
Greys Anatomy, ABC, FOX, MTV

If we haven't met before—hi, my name is Ryan 👋

I'm a growth advisor for independent artists.

Musicians, labels, and artist managers come to me when they want an artist to connect with more people, grow their audience and streams, and earn more revenue.

That's not all. I'm also a musician like you. I write music and am fortunate to be an Emmy-winning music composer. I've grown my audience and am now the host of the Indie Music Academy YouTube channel, home to over 80,000+ subscribers. 

My writing and educational material have been a resource to thousands of industry professionals and have been referenced in over 3,000 publications, including Ableton.com, Mashable.com, Entrepreneur.com, and on stage at TEDx. 

With nearly a decade of music marketing experience, I now dedicate my time to helping independent artists navigate the complexities of the music industry—and it turns out there's a pretty straightforward process you can follow to build a music brand that connects your songs with new fans (earning income along the way).

And it comes down to this critical truth: you are more than just a musician, you are also a brand and a business.

And I want to help you become the best of all three. (Keep reading how).

What if you had someone expertly guide you in launching your music to the world?

Every musician eventually faces the hard truth that:

Being a talented musician does not magically make the business side of making music automatic or easy.

It's a very normal thing for a musician to not know what first steps to take in order to build an audience and have their music heard beyond the 4 walls of the studio.

And it can feel overwhelming not knowing what steps to take to get your music out there.

If you know that your music was meant to be heard by more people, and deserves more than to sit on Spotify with <1000 streams, you've probably had these exact thoughts:

  • Seeing that people loved my music would validate the time and expense I've already invested.
  • Having a fanbase would allow me to monetize my craft and give me more bandwidth to create.
  • Implementing a better gameplan will turn my music into a side hustle rather than an expensive hobby.
  • Doing music full-time and replacing my day job with musical revenue will fulfill a life-long dream.

The good news is that you are starting in the same place every successful musician started.

And it's never been easier for a musician of any genre to attract and grow an audience of real fans by building simple and repeatable "habits" that turn you into the musician you've always wanted to be!

If you don't see how this is possible... don't worry. I'm going to give you the path to follow.

(☝️ This is one of exact mind maps that I will be providing to bring clarity and structure to your music career.)

"Shifting control of my music business into my own hands has been a life-changing experience."

— Rebecca Pidgeon
Grammy Nominated Artist
BBC, ABC, CBS, HBO

Let me show you exactly how to build your music career the right way.

I've distilled every topic that I coach my private clients...

and put it all in one place.

From setting your vision, to releasing a songs with maximum long-term impact (no more crickets)... 

I wanted to help more artists get the same results I was getting for my clients.

So I decided to synthesize my method into a simple course.

Inside, I'll show you exactly what to do to grow your audience with REAL FANS…

But I’m taking it one step further…

You'll also know how to build products, monetize your music, make a bigger impact with your song releases, and how to market your Spotify.

All of this is covered in this carefully thought-out program made specifically for musicians.

Introducing...

A beginning-to-end business & marketing program specifically for musicians with the desire to grow! 

The program that will:

  • Transform your songs into powerful audience attractors that gather new fans 24/7.
  • Finally, get your music "out there" on Social Media (without feeling like you need to be “perfect” on camera).
  • Simplify your content strategy so you don’t need to post daily or obsess over the algorithm.
  • Learn how to build products that allow you to monetize your creativity and earn an income as your take your fans on a deeper journey.
  • Get insider knowledge from someone who's gotten their clients a collective 100 million streams on Spotify.
  • Leave the course with a marketing engine for your music that combines the best of organic, paid, influencer, and PR — all controlled by you so you keep 100% of your royalties and revenue.
Join The Artist Launch Blueprint!

"We followed your promotion strategy on Spotify and more than doubled our monthly listeners from 21,000 to over 50,000 and still climbing!"

— HEYLU
Pop Rock Duo (Los Angeles)
Indie Music Academy Student

Here's what's inside:

The Artist Launch Blueprint is a powerful, 6-module video course that you can take at your own pace. 

  • 50 Video Lessons on the music business topics that matter most.
  • Marketing Tutorial Videos that walk you through how to set up your music promotions online.
  • Tech Walkthrough Tutorials so you're never thinking "where do I need to click?"
  • Song Release Strategy that outlines everything you need to do to make the most of every release.
  • Templates, Maps, & Workbooks to help you brainstorm and accomplish your goals.

The full training is accessible on any browser and computer, including mobile iPhone and Android apps. 

Enroll Now

This Blueprint Will Take You From Invisible... To Respected:

Module 1: Your Growth Roadmap

Module 2: Your Audience & Brand

Module 3: Your Product & Income

Module 4: Your Song & Album Release Plan

Module 5: Your Marketing Engine

Module 6: Your Future

"I was gonna tell you about this before we hit 10k but I was like let's wait and see... then we hit 28k followers and I was like dang man! I gotta reach out!"

— Daniel Adelstein
Manager for Gabby B.
Indie Music Academy Student

This is NOT for you if...

  • Looking for a quick viral hit or overnight success.
  • Hoping someone will come “discover” you and handle everything.
  • More focused on looking famous than building a true fanbase.
  • Resistant to promoting your music at all.
  • Stuck clinging to the old music industry model.
  • Waiting for perfect conditions before you start.

This IS for you if you are...

  • Passionate, motivated, and done waiting — ready to take your future into your own hands.
  • Craving real fans who actually love your music—not just bots, or vanity numbers but willing to show up as the real you (no hiding behind a “mysterious artist” act).
  • Tired of making excuses to your friends and family when they ask how your music is “going.”
  • Watching other artists blow up—and thinking, “Why them? I know my music is just as good—if not better.”
  • Feeling the weight of time ticking—and you’re sick of saying “next year will be the year” while nothing changes. You're ready to make a marked change in your approach.
  • Exhausted from trying to do everything alone—and you just want a clear, proven path that has worked for  countless artists before you.
  • Willing to put in the work—but only if it’s the right work that actually moves your career forward.

Today, you can unlock all modules instantly and start applying the tools and templates within minutes!

This program provides unbeatable value using the full strategy from all my courses, workshops, private coaching, and memberships...

Here's the rundown of everything you get:

  •  🎥 The Complete Artist Launch Blueprint Video Course

    6 in-depth modules packed with 50+ lessons showing you exactly how to build a fanbase, release music the right way, and turn your passion into a sustainable career.

    ($3,000 Value)

  • 📈 Step-by-Step Song Release & Marketing Strategy

    The exact blueprint to plan, release, and promote your music—so every release has maximum impact and actually grows your audience.

    ($1,000 Value)

  • 🛠️ Tech Walkthrough & Setup Tutorial

    Never get stuck wondering “what do I click?”—these screen-share videos walk you through every essential platform for building your brand and releasing your music.

    ($750 Value)

  • 📋 Done-for-You Templates, Maps & Workbooks

    Take the guesswork out of your music career with tools that help you plan, organize, and execute your goals with clarity and confidence.

    ($500 Value)

  • 📱 Access Anytime, Anywhere

    Stream the full training from your computer or mobile device via our iPhone and Android app—learn on the go.

    ($250 Value)

Total Value = $5,500

But you won’t pay anywhere near that...

Join Today!

You are just seconds away from getting instant access.

🚀

The Artist Launch Blueprint

Everything You Need to Launch a Musical Artist from Scratch and Establish an Audience of Real Fans.

Here's what's included:

  • 50 Video Lessons on the music business topics that matter most.

  • Marketing Tutorial Videos that walk you through how to set up your music promotions online.

  • Tech Walkthrough Tutorials so you're never thinking "where do I need to click?"

  • Song Release Strategy that outlines everything you need to do to make the most of every release.

  • Templates, Maps, & Workbooks to help you brainstorm and accomplish your goals.

This is for self-motivated artists who are ready to take control of the future of their music career.

Only $199

Purchase in Full →

Roger Paul P. – Indie Music Academy Student

⭐⭐⭐⭐⭐

Ryan is a brilliant songwriter, musician, and music production guru. Through this course, he’s trained thousands of independent musicians (including me) on collecting royalties, setting up a PRO, thinking through the fan journey, and mastering the behind-the-scenes side of the music business. Ryan has been instrumental (pun intended!) in helping me develop my entire music ecosystem—websites, social media, and the tech needed for promotion and growth. Even when he was relocating cross-country, Ryan made himself available to ensure my release was a success.

Marcelo C. – Indie Music Academy Student

⭐⭐⭐⭐⭐

Ever since joining, I’ve had a boost in my sales on Bandcamp, I’ve had a boost in my subscribers on YouTube, and my followers on Instagram. But most importantly, I’ve had a boost in the response to my music. One of the key things that Ryan keeps driving home is that you need to share your music through storytelling… and now I’ve been spending a lot more proactive time instead of wasting my time. I really recommend it!

Malik C. – Indie Music Academy Student

⭐⭐⭐⭐⭐

It’s such an oversaturated market today that so many underground artists are struggling to get heard—and honestly, I was one of those artists. But thanks to Ryan, thousands of people around the world were able to listen and love my music like I thought they should. That would have never happened without the resources in this course. If you have any doubt in your mind about whether this is the right choice for you… it is.

Javi G. – Indie Music Academy Student

⭐⭐⭐⭐⭐

This was my first course ever. Producing music comes naturally to me, but the same can’t be said about the business side. This course really breaks it down. Some lessons were a lot to digest, but Ryan was helpful and answered all my questions. Now I can confidently apply what I’ve learned to my music brand and help guide other musicians. Thanks, Ryan!

Mike M. – Indie Music Academy Student

⭐⭐⭐⭐⭐

I’ve looked far and wide for information on how the music industry works, and I have never found anything CLOSE to this clear, concise, and comprehensive. You could search YouTube for a year and not come away knowing what Ryan has packed into this course.

Randy C. – Indie Music Academy Student

⭐⭐⭐⭐⭐

I always recommend all of Ryan’s products & training because of his passion, expertise, and teaching style. I’ve studied with some great online coaches, and Ryan’s training is every bit as good, if not better, than several other coaches I’ve had in the past on music business topics.

Roger P. – Indie Music Academy Student

⭐⭐⭐⭐⭐

This course is the foundational basis for up-and-coming indie musicians. It helps you convey your personal brand and build out your complex (but necessary) multi-platform music ecosystem.

Yazmin C. – Indie Music Academy Student

⭐⭐⭐⭐⭐

All the first-week lessons were my favorite! I found them really interesting, and I liked having fast, clear answers to my questions. The lessons were easy to understand. I really enjoyed it!

Ross A. – Indie Music Academy Student

⭐⭐⭐⭐⭐

The first half was great about formal setups like distribution, copyright, and registration… and you inspired my new brand too! It’s an excellent way to absorb the structure of the music industry from an excellent teacher.

Nate J. – Indie Music Academy Student

⭐⭐⭐⭐⭐

This was my first course ever. The action items were extremely helpful—they give you clear direction on how to move forward, which is invaluable when you feel paralyzed by having too much to do and no knowledge of the industry.

WTB Entertainment Group – Indie Music Academy Student

⭐⭐⭐⭐⭐

They are fantastic professionals who do what they say. I have excellent results that have far surpassed any of their competition.

Amber G. – Indie Music Academy Student

⭐⭐⭐⭐⭐

Genuine company that delivers on their promises. I feel it's important to highlight the genuine good guys out there in such a shark-infested industry.

Tim K. – Indie Music Academy Student

⭐⭐⭐⭐⭐

Great resource for learning the independent artist world—and Ryan is a wizard!

Mark B. – Indie Music Academy Student

⭐⭐⭐⭐⭐

This is the most legit platform available.

Michael G. – Indie Music Academy Student

⭐⭐⭐⭐⭐

It's a great place to start if you want to get serious with your music.

Aimee A. – Indie Music Academy Student

⭐⭐⭐⭐⭐

Even though I'm early on in the process, I'm really grateful for the positivity, encouragement and how seemingly impossible steps are broken down into tangible tasks. Thank you for all you do!

Manuel D. – Indie Music Academy Student

⭐⭐⭐⭐⭐

Indie Music Academy is 100% legitimate. You will be in great hands with Ryan as your guide into the music business.

Erin H. – Indie Music Academy Student

⭐⭐⭐⭐⭐

Completely worth the time and money.

Trey M. – Indie Music Academy Student

⭐⭐⭐⭐⭐

Since I'm a true fan of Ryan's songwriting, producing, and music coaching skills, Indie Music Academy inspires me to reach for the stars with my own music!

Willie W. – Indie Music Academy Student

⭐⭐⭐⭐⭐

Working with the Academy has been an amazing experience and I’d recommend them to any indie artist looking for guidance.

John C. – Indie Music Academy Student

⭐⭐⭐⭐⭐

Impeccable and timely customer service with a real human... Incredibly easy to work with and you will learn a thing or two along the way! Keep up the great work!

This Comes With a 14-day:
“It's OK to Change Your Mind” Refund Guarantee

As with all my training, this comes with a 14-day money-back guarantee. That means you have 14 days to go through the training, you can even do all the work and ON DAY 14, you feel that this was a mistake? You are covered.


I'm doing this because I truly believe that this is something you'll want to keep for a long time — it's that valuable. But I also want you to feel safe and secure as you make your purchase. 

Here are the steps:

☑️ Enjoy the course for 14 days

☑️ Contact [email protected]

☑️ Let us know you'd like a refund and we'll take care of you.

I don't want you to ever be unhappy with any purchase you make with us. My team and I will go above and beyond to take care of you. But my first priority is to turn you into the musician you were meant to be which is why I will urge you to take the full 14 days and make the most of what I've prepared for you. Even on day 15, you're still covered—we'll take care of you no matter what. 


So all I ask is that you make that guarantee to yourself first, that you'll do everything you can to consume the training and push yourself you towards success— and I'll do the same!


So take action and let's get started right away. Click the button to begin!

Join Now!

Here is what The Artist Launch Blueprint can do for your music...

If you want to release music to a real fanbase that actually listens and loves your music, then you need to become the type of artist attracts people. 

Others might tell you you that the fastest way to success is to buy fake plays, try to impress an agent, and fake your way into a record deal... but eventually that house of cards will fall, and the artists that faked it will get found out. 

But if you want to be appreciated globally, be respected as a professional and not a pretender (or worse, a wannabe), and actually have real people with bank accounts buy your concert tickets, then now is your chance to take your music seriously and finally become the type of artist that is self-reliant, knowledgeable, and has a plan of action. 

Are you ready for the Blueprint?

10 years from now... you'll be looking back at your wildly successful music career.

You might even decide to build a custom home for you and your family—here's the thing with a custom home...

Even though every detail and fixture is hand selected by you to reflect your true personality—you still need a blueprint to build.

That's the reason I built this course.

This will not hamper your artistry... but enhance your music's impact.

This is not a cookie-cutter template... but a foundation for your vision to stand on.

As a very wise man once warned not to be the foolish man who built his house on the sand... for when the storm came the house fell because he was not like the man who built his house on the rock.

I'd love for the opportunity to give you structure, clarity, and direction for building your music career on something solid.

  • Imagine how it will feel once you're finally making the impact and income you've always desired from your music!
  • Imagine the confidence and peace you'll feel once you stop wandering and have your eyes set on a clear future. 

Don't wait any longer. Take the first step by joining the Artist Launch Blueprint  and take control of your musical future.

Join Now!

Frequently Asked Questions:

 

What if I don’t have any fans yet?

That’s exactly why this program exists. Everyone starts at zero—but staying stuck there isn’t your story. The Artist Launch Blueprint shows you how to attract your first real fans and grow from there—even if you’ve felt invisible until now.

Do I need to be on every social media platform?

No. We cut through the overwhelm and help you focus on the platforms that fit you best, so you can grow a fanbase without burning out.

What if I hate self-promotion?

You’re not alone. Most artists struggle with this. This program is designed to help you promote your music in a way that feels natural and true to who you are—without turning into a social media influencer.

I’m not tech-savvy. Will I be able to follow along?

Absolutely. You don’t need to be a pro—we break everything down step by step. The tech won’t hold you back.

What if I don’t have music ready to release?

That’s okay. This blueprint lays the foundation for your artist brand, so when your music is ready, you’ll launch it with confidence and know exactly what to do.

Will this work for my genre?

Yes! Whether you’re a rapper, singer-songwriter, producer, or band—the core principles of growing a fanbase and building your brand apply to every genre.

How long will I have access to the course?

You get lifetime access to all the modules, videos, templates, and future updates—so you can go at your own pace and revisit anytime.

What if I’m scared to put myself out there?

That’s normal. Every artist feels this. We’ll help you build the confidence to show up as yourself—without needing to be someone you’re not.

What if this doesn’t work for me?

We’re confident it will. But if you complete the program and genuinely feel it wasn’t valuable, we offer a 14-day money-back guarantee—because the real risk is doing nothing and staying stuck. I would much rather you jump in for 2 weeks and find out for sure if this is the right move for you. You are completely covered if you change your mind. 

Join Now!