The reason your Fanbase stays small has nothing to do with talent... You're just focusing on the wrong growth method.

It's not your fault that the music industry is all screwed up.

Against our will, musical artists are forced into two camps:

The artist that spends all their time trying to figure out social media in order to "grow."

And the artist that would rather fall down a flight of stairs than follow the latest TikTok trend to sell out for a few clicks. 

And that's the problem. It's a lose-lose situation if you follow traditional advice. 

It's true, there's no quicker way to get eyes and ears on your music than social media. 

The problem is, you didn't start investing in your music just to turn on the camera and turn your life into a reality TV show online for views. 

You need to save that energy for the music.

The writing, the production, the performing. 

That's what you want to spend time on. 

Perfecting your craft. Not figuring out what hashtags to use. 

But the reality of today's music industry is that even if you create amazing music — you release it on Spotify and... crickets.

Then you release your next song, and the same thing happens.

The music you poured your blood, sweat, & tears into and spent hours of your life on goes completely ignored and unappreciated. 

It's not because the mix was bad.

And it's not because the world doesn't want to hear it. 

It's because the traditional way most artists are told to approach releasing their music is exhaustingly broken.

Here's what I mean...

You've probably been told that in order to get more fans, you need to:

"Create more TikToks" or "Post some videos on Instagram or YouTube"

So that you can "share the story of the band," or "go more behind the scenes," and generic advice like that. 

Heck, maybe you've been told that "following trends" or "posting cover songs" would be the magic key to getting noticed. 

In other words — you've been told you gotta do the content grind. 

And maybe you've tried it.

Maybe you've posted stuff about your music.

Maybe you did it consistently for a few weeks, felt completely drained, maybe pulled your hair out over a new video editing software, and made zero real progress in your fanbase growth.

Maybe it got you thinking, "I'm just not cut out for this."

My friend... 

Let me be the first to tell you that you ARE  — it's just the strategy you tried... wasn't. 

In fact, the strategy for music growth that the entire music industry somehow all agreed on as the "only way" — it straight up sucks.

Allow me to say the obvious: burning your candle at both ends, filming daily content for your music while your views sit in the single digits after all that effort, is not a sustainable practice.

In fact, I can honestly say that if you don't solve this right now, the danger is that you'll keep kidding yourself — thinking "maybe the next video will be the one"

But we both know that these platforms and algorithms don't have your best interest at heart. They are designed to extract value from you, not the other way around. 

That's why I'm not going to be the person to tell you to "grind it out" and just "post more content" until your music blows up.

I respect you too much and want to protect your time to create more music —not waste your life doing busy work disguised as "working on my music." That's the reality of what you're up against. 

So I'm going to tell you something different than what anyone else in the industry is telling you.

It's this:

There's a better way to grow. 

Major labels have been doing this better way for years.

And the strategy they use is so much more efficient that it can take one well-placed video and give it the same power as 365 pieces of daily content can only dream of. 

Label marketing departments do this to explode new artists onto the scene and I've developed a unique twist that lets independent artists like you run the whole thing themselves in your spare time (even with a full-time job) while your music grows on autopilot.

Once you drop attempting "regular content" and put this "one video strategy" in place, you'll grow your fanbase to massive proportions. 

You'll also get your time back for writing and recording your songs, and you might even find that you have free time to explore better problems in your music career! Like where should I tour next? Or what merch design should I launch to the world?

You'll have a fanbase ready and waiting because you've grown it intentionally instead of wasting time on content that at most will get you just a handful of views. 

The problem right now is that you're not thinking like a label.

You're thinking like an artist — but those label tasks are still on your plate. 

You've already invested real money into incredible recordings.

You've got your music distributed on Spotify right now, today, just sitting there. 

And that's where your "label hat" gets confused. 

Because once your music is on Spotify you draw a 'blank' and think...

"Now what?"

Meanwhile you're watching artists with worse music than you get playlist placements, rack up streams, and sell out small venues — and you can't figure out what they know that you don't!

Here's what's happening:

You don't need more content. You don't even need more music.

You just need to play a different game. 

If you keep trying to out-content the algorithm, the algorithm will always win.

And if you keep adding things to your to-do list that you don't even want to do — then eventually you'll give up, letting your music dream die. 

But what if you built a way where the social media algorithm WAS on your side? And it sent your music to people who genuinely where interested in your music and genre every single day—so that you know for a fact that your music is getting introduced to the right people on autopilot...

...without you even needing to open your computer or film "one more video." Believe it or not, this CAN be built for independent artists like you.

And it's easier than you think — I've done it half a dozen times this. month alone and hundreds of times for artists, labels, and media companies needing this level of power and simplicity for their growth strategy.

And I want to teach you how we can build it without:

• Posting every single day ❌
• Dancing on TikTok ❌ (unless you want to of course, you do you)
• Learning 14 different platforms ❌
• Hiring someone you have to train ❌
• Quitting your job just to become a video influencer for your music ❌
• Having any prior advertising experience whatsoever ❌

The way that this is all possible is through using a method built on top of the most powerful ads platform in the world the Meta Ads Engine that gives us a powerful set of tools — way more powerful than just posting on the regular Instagram App. 

The method I built on top of these tools is what makes it magical (and easy for newbies).

• Even if you’ve tried marketing your music before and it didn’t work.
• Even if you’ve tried ads before and you just burned money with zero results.
• Even if you have a full schedule and can only carve out a few hours a week.

I started sharing this Meta Ads method with a few of my artist clients, who are busy professionals, have demanding jobs or touring schedules, and here's what happened:

• One hard-rock artist, Whit, said that he went in thinking that he was going to get mostly a technical understanding of how Spotify marketing works (which he did) but he didn’t expect to also feel so empowered across his whole music career and discovered a new profound purpose for his music in how new people are connecting and appreciating his songs every single day! You see, when your audience grows, the meaning and impact around your music grows with it!
• Another pop artist, Lauren, said that she had learned about Meta ads before from a bunch of other instructors but she really appreciated how I finally made it simple and condensed and music-focused so that she knew exactly what she should (and shouldn’t) be doing to get real growth for her music. She already implemented her ads before the training was even finished and was already getting 20 new fans per day when before it was just 1 or 2. So in just a few hours of investment, she literally 20x’ed her audience growth trajectory overnight.
• Another artist, Rebecca, said that she has now grown her fanbase to over 10,000 fans for her music using this strategy and that she also has the email addresses for all of these fans and has launched a Patreon-style membership to them and has already sold 55 VIP seats to her membership, which has introduced predictable recurring revenue to her music strategy so that she can fund her music creation with that income.

These artists didn't find a cheat code or a hack to get these results, they simply started doing what works day in and day out. 

Look, the reason you haven't grown your fanbase so far isn't your fault. The music industry doesn't make it easy for musicians to connect with their ideal fanbase online.

And it's also not realistic for you to also get an MBA in Music Marketing simply because you want your music to have more than zero listeners.

The deck was always stacked against you.

But if you have half-decent music and start using what I call the Viral Music Ads Framework, this will work for you too.

And, quite literally, everything can change overnight with just one simple ad campaign that solves your "lack of fans" problem forever. 

Now let me share how I discovered this Viral Music Ads Framework, and I can guarantee it's different from everything you've heard about "standard music ads". 

The unusual method that changed everything for me

There's a framework for promoting music — I call it the Viral Music Ads Framework ‚ that lets you take one video and turn it into a machine that brings in new fans, new streams, and new followers to your music every single day.

Not by going viral the traditional way... not through luck.

Not through posting and praying that the algorithm notices you.

But instead by engineering it. Systematically.

You see, there's a way to set up meta ads that are so dialed in, that you have the ability to put your music directly in front of people who are genetically or socially predisposed to love exactly what you make.

Meta has all the data on this.

All you have to do is tap into it. 

But it's easy to do this wrong. You might have tried this before on your own or with an ads service and gotten no results.

Or maybe you tried a special software that claims to give you "the perfect ads settings for your music" or something like that.

The harsh reality is that when they make that promise, they are just selling you templates.

What worked for one artist, might not work for another.

And those templates they've pre-programmed into the platform that's supposed to make it "easy for musicians" is actually neutering the full power of what it's designed to do. 

I've noticed this issue with my own music and the clients I've worked with that have tried to take shortcuts. 

I finally got fed up and decided it was time to take the bull by the hords and run music ads directly in Meta Ads Manager the right way — not some template software like Hypeddit or Toneden. 

But for beginners, when you grasp the power of the fully ads platform, it's easy to click to many buttons and adjust too many settings which turns your ad account into a sputtering, confusing mess rather than the fine-tuned performance machine that it wants to be. 

That's where I come in.

I still cringe every time...

It feels weird every time I say "Emmy Award-winning" because I'm also that same guy who used to sit at home wondering why my Spotify was stuck at <1000 streams...

But for the past several years, i've been building marketing systems, first for myself and then for independent artists. And I've been able to grow my Spotify to over 2 million streams and hundreds of thousands of listeners that return to my songs either through the Spotify Algorithm, their own saved library, or through the thousands of playlist placements I've gotten in the process. 

I've actually gotten so used to getting new streams and listeners that seeing my stream counts hit 5 and 6 figures has become completely normal to me.

But that wasn't always the case...

Because before I knew ANY of this, I was completely oblivious to how to grow.

And if you're anything like me, you get the reason why.

I got into music because I love creating music. 

Not because I love staring at analytics in Spotify for Artists.

But here's what happened to me (and probably to you).

I was so desperate to get my stream count above zero that I found myself completely stressed.

When content creation offered to be a solution—I got trapped doing something I didn't want to do.

I'd commit to posting about my music. I'd film, I'd edit, I'd caption, I'd hashtag, I'd post.

And then I'd feel this weird creative emptiness inside.

Like I'd just poured my creative energy into a social media-shaped black hole... instead of investing in my catalog of songs that lasts forever. 

Instead of investing in my music legacy... I was pissing my effort into an Instagram-shaped toilet.

Because here's the thing I was yet to discover (and nobody seems to address)

Making content and making music draw from the same creative source.

When you spend your creative energy making TikToks or Instagram reels, you have less of it left to make your music and art. And when you have less energy for music, you start to hate the content, and then the content gets worse. And then you question your whole existence. 

And then suddenly you're burning both ends of a very short candle, thinking, "maybe my music is destined to only be enjoyed by myself and my neighbor that always asks how I'm doing."

It's the content marketing process that makes you start to give up on your original dream, finding the people who will love your music.  

I was in that spot. And then I discovered Meta Ads.

That's when everything changed.

Instead of filming 365 videos per year like I was "supposed to" and hoping one of them popped off, I started running 10 targeted videos in a single campaign. 

Doing this blew me away. In just a couple of days, I had more "hits" than an entire year of posting.

And the crazy part: I got those results just on the first video! I hadn't even gotten around to filming the other 9 yet. 

And I didn't have to rush, because the first one got 100,000 views right off the bat. I got to work on the other videos when I felt like it. 

It was truly game-changing to finally get some real results on social media. 

Streams, email subscribers, clicks to my Spotify and website. ALL of it was possible now. 

And it didn't even cost that much. I started where I was comfortable, just a couple of bucks a day.  

If I had known that a few bucks was the only thing between me and complete creative freedom, I would have made the leap YEARS sooner away from organic content.

Because all that wasted time and stress and disappointment trying to "game" the organic algorithm to my advantage is time that I will never get back.

That time, I could have been writing music. 

There are literally songs that were never written because I was stressed and preoccupied worrying about what trend I should try next or how long my Instagram caption should be. 

That's why now is the best time to start using this powerful tool and to try your hand at the Viral Music Ads Strategy because the alternative is literally condemning your future self to creating soul-sucking content for the rest of your life until you burn out. 

And the worst part is that you'll likely burn out with nothing to show for it—because Instagram doesn't give participation trophies. 

If you're not getting anyone to listen to your music now... then you have to change something.

And I believe that it's your duty as an artist to give your music the best chance possible at finding the listeners who'll love it. 

It's your duty to find the strategy that works. 

And remember, meeting that new fan is just the beginning!

Every day that goes by without a real promotion system at work is another day your music sits on Spotify unheard. 

Another day that a potential superfan — someone who would love your song, buy your merch, show up to your gig, tell their friends — doesn't know you exist. 

You've already done the hard part. You made the music.

Now it just needs to find the people it was made for. 

And the longer you wait, the longer that takes.  

All you need to do is just start from where you are right now—no special prerequisites needed because there is nothing stopping you from finding your future fans right now.

In fact, I was just like you, probably worse.

When I started diving into this world of ads and perfecting my strategy, I was NOT prepared or had any advantage. 

That’s how I know this will work for you, even if…

✅ You've never run an ad in your life

✅ You bombed the last time you tried to "boost a post"

✅ You have a full-time career and limited hours

✅ You don't have a massive social following

✅ You have zero interest in becoming a content creator

✅ You're not "techy" and the words "ad manager" make you sweaty

The framework is designed to be simple, repeatable, and honestly kind of satisfying once you see it working.

Here's what you can actually build with this:

Imagine waking up on a Tuesday morning. Checking your Spotify for Artists dashboard, your website analytics, your sales, and your subscriber count, and seeing that ALL of it was moving "up and to the right" as you were asleep.

Imagine getting a DM from someone who heard your song from your ad. went down the rabbit hole, sent you an email of how your music has affected them personally, and wants to know when you're playing near them.

Imagine releasing your next single and knowing exactly who you will be releasing it to and what to do to make sure it gets heard — not just by your existing circle, but by thousands of new listeners who've never heard you yet. 

That's what a working music marketing strategy actually feels like. 

And I built this challenge to give it to you. 

Why I Created the Get More Fans Challenge:

After years of testing, failing, iterating, burning my own ad budgets, crying softly into a bowl of ice cream... and eventually cracking the code on what actually works for indie artists — I got to the point where I've done everything I cared to do for my own music. 

I wanted a new challenge: seeing if what I discovered would work for other artists too. 

And it did!

Sharing this strategy with other artists and producing results for THEM has been one of the most rewarding accomplishments of my life. 

But I knew that if I put all of my knowledge into a document, it would be too confusing and too techy for anyone to understand. And if I built a 45-hour video course, I would probably hate myself every second of filming it, and nobody has the attention span to watch the whole thing anyway. 

Plus, I'm a musician, so my style is more akin to getting together in a room and "jamming" until the song is written!

And that's exactly what I found was the best way for artists to learn this. 

For us to build this thing together. 

Because between you and me...

The problem isn't that the information doesn't exist out there. You could go to Meta.com right now and read their documentation on how their ads platform works right from their own mouth. 

The problem is that it has nothing to do with you or what you'd like to accomplish with your music. And sure, you could go down the YouTube rabbit hole, or read a million Reddit threads with conflicting opinions and try to Frankenstein a strategy together for yourself... but that honestly might be the fastest way to lose money. 

Remember every time you run ads without knowing what you're doing... you're allowing Meta to bill your payment method even if you don't get any results from those ads.

And even more disappointing than the cash you lost is the reality that you still haven't made any progress on growing your fanbase. 

I essentially did that.

It took years of trial and error and cost a lot more than I'd like to admit.

And it sucked and was stressful.

So I wanted to create another option for artists:

See What Others Are Saying About The Challenge:

Artists who are all-in on getting their music heard by the right people will join this...

And it's at a price where you get world-class business consulting, for less than the price of a fancy dinner. 

Let's talk about what $97 actually is. 

It's less than a month of all the streaming services you've accumulated.

It's less than a single "boost post" on Instagram that goes nowhere.

It's significantly less than hiring a social media manger for even just one day.

It's the cost of skipping around 2 DoorDash orders — and unlike those, this once actually sticks around past Sunday night. 

So here's my promise to you.

This will not only be worth the price, but also the time invested.

I've not had a single person go though this and say "it wasn't worth it."

Even the skeptical artists who start the challenge reluctantly are giving me enthusiastic thanks by the last day.

Not because I'm so special (I'm really not). 

I just have done the work to prepare this week for you jam-packed with everything you're missing.

And the time and stress and headache it will save you, is going to be worth far more than your investment. 

Plus, even if you don't believe me, you're still covered with my guarantee. 

100% Money-Back Guarantee

⚠️ One Important Thing

This is a live challenge. So the dates are set. The seats are limited.

Once the challenge starts, registration closes — and the live experience (including the daily hot seats for VIP members) is gone.

If you’re in a different timezone and can’t make any of the live trainings, you will get 24 hr replay access. VIP members get week-long access. 

The recordings won't give you the same experience as being in the room so try to make it live if you can.

So if you're serious about finally getting your music heard — don't wait until the night before and hope there's a spot left.

⚠️ Warning

I need to be straight with you about something.

This challenge will not magically fix things if you're not ready to take it seriously.

If you're looking for a shortcut that requires zero effort, this isn't it.

But if you're a serious artist with serious music who's simply been missing the right system — and you're ready to spend 5 days building it with someone who's already done it —

This will be one of the most valuable weeks of your music career.

I've made every mistake in the music marketing book so you don't have to. I've tested the strategies that don't work, burned the budgets so I know what every setting does, and come out the other side with a framework that's clean, simple, and genuinely effective.

Now I'm handing it to you. In 5 days. For $97.

This Is Your Moment

Your music is already made. Your Spotify profile is already live. Your next chapter is sitting on the other side of one good marketing system.

Let's build it together.

👇 Click the button below to join the Get More Fans Challenge™ and let's get your music heard.

📬 Questions? Email us at support@indiemusicacademy.com and ask. We're real humans who actually respond.

See you inside.

— Ryan Waczek

Emmy Award-Winning Artist & Music Marketing Strategist

Founder, Indie Music Academy