What do you learn from managing the careers of dozens of independent artists and getting them a collective 1M minutes streamed on Spotify?

A LOT.

But most artists wouldn't even know how to transfer that temporary attention into a sustainable music career even if all those streams just fell into your lap.

Just think about it for a second. If tomorrow you were given a shout-out by Post Malone himself, would you have the business structures and the marketing knowledge to turn that exposure into a lasting career?

Or think about this... if your music was used in the next Apple commercial, do you have your songs properly registered so that you can collect the thousands that would be owed to you?

I know that these exercises are silly, but they prove an important point. Today with the internet, a single viral video can thrust an artist into a situation they are completely unprepared for—or worse—taken advantage of by greedy labels wanting to cash in at your expense.

That's why I raise you one better—how many musicians can say they get 1,000 new subscribers on their mailing list every single month while taking them a Fan Journey™ that turns them into VIP supporters that actually engage and buy—completely independent of a label and maintaining 100% ownership of their music.

I can.

And that's why I'm so glad you're reading this because I want to show you how I took my music from being a money-pit to my full-time income and teach you the exact process I've used to turn streams, video plays, and exposure into real fans that support your music career.

Your coach...

My name is Ryan Waczek and I've cracked the Spotify code for artists like Artur Nelson, helping to get his single on Spotify's Fresh Finds, Poptronix, Release Radar, Discover Weekly, and 3rd-Party playlists. I've also harnessed the power of Facebook and Instagram marketing for artists like Anthony Tullo (like you'll see below) spreading the reach of his music to thousands of fans worldwide through strategic music marketing techniques.

Can you figure all this out on your own?

Maybe... It's possible but I doubt it.

You could do what I did: Get a 4 year degree in music, then work in studios ghost-producing and learning first-hand from the source what it takes to market a hit song.  Then you could pay thousands for post-graduate education in digital marketing and get hired as the marketing director for 4 different startups and manage the marketing campaigns for musicians, labels, and non-profits. 

OR you can learn all of this directly from me while I hold your hand through the process as I take your fanbase and music to the next level AND get proven marketing structures and the crucial feedback you need for a successful music career.

The choice is yours...

• Learn what it takes to properly market your music and build a fanbase
• Understand how to get fans to buy into what your doing and make them crazy about your music
• Stop counting on streaming that pays pennies and monetize your music in a bigger way
• Understand how the music industry works so that you can navigate with confidence
• Stop trying to figure everything out on your own and make a difference with your music

All of this with the guiding support of me as your mentor and an encouraging community of like-minded artists!

Keep reading to learn more.

Need help getting your music heard by a larger audience?

If you're a musician who is already creating consistent content, recording high-quality music, and building an engaged fanbase, then I've got something special for you today.

But first, let me ask you this - have you ever wondered why some artists have raving, die-hard fans and others can barely get a like on a post?

Is it because these artists are more talented than the rest?

From what I've seen, there is no level of musicianship, education, or experience that can predict success in the music industry. 

Is it because they have more followers on their social media?

Again, I've seen artists with only a 1,000 person email list have more of a music career than TikTok influencers with 500,000 followers.

Or is it that they just can write better songs and have better producers than the rest of us?

While the quality of music does matter in the long run, I think we've all experienced listening to a terrible song from a major recording artist with national radio play and wondered "why the heck is my song not playing instead?" 

So what is it? 

There are 3 critical things every artist needs to be successful

The three things that every artist needs to be successful are deceptively simple:

1. An audience growth strategy

2. Regular Coaching/Management 

3. A Network of Music Industry Connections

That's all that a successful music career boils down to.

But I know what you're thinking. If it were really that simple why is it that all artists who have those things still aren't successful?

And you're right, there is more to it.

Beyond the three things I mentioned above, there is a subset of specific crucial details that will make or break the success of an artist:

1a. A content strategy that actually brings in new fans

2a. An understanding of digital marketing to make online sales

3a. A song launch strategy that takes fans on a journey and makes them care about you

Do you see that without the last three, the first three become impossible to achieve?

Most artists don't have a solid approach to attracting new fans.

I learned this the hard way.

For years I spent my time and effort creating my music: spending hours songwriting, recording, and mixing. I was so focused on the craft of music that I didn't realize that my music career was extremely off-balanced.

The process of writing and recording my music was fun, but it wasn't doing anything to grow my fanbase. By the time the song was ready for release, I didn't have anyone new to release it to.

Does this sound familiar?

I know it does.

Don't worry, pretty soon I'm going to teach you the concept of "selling the process" and it's so obvious, you're going to kick yourself (and thank me repeatedly) for sharing this eye-opening strategy.

You need digital marketing to break out of your local scene and convert fans into buyers.

When was the last time you went viral?

Probably not recently, yet if musicians are honest with themselves, that's what they secretly hope for every time they post.

It's what I call "post and pray" and newsflash, that is not a winning strategy.

Here's the thing. If you're realistic with yourself, then you'll realize that you're most likely not going to blow up to stardom overnight. It's going to be a slow and steady process.

Which means that as you're slowly growing, you're going to be a small artist for a while.

This means that you need a small artist approach to monetizing and promoting your music. 

You can't wait until you have "X" amount of followers before trying to get your first sale.

You need to get you first sale NOW!

And grow from there.

This is why I'm going to teach you how to use digital marketing like an agency to make your artist brand clear, and effective no matter your current audience size.

Most "promotion" fails because you don't know how to make your fans care about you.

Want to know one of the hardest things ever to convince someone to do?

It's convincing someone to leave the comfort of their home, drive 20-40 minutes to a new unknown location, and stand for 2 hours as they wait for the openers to get off stage and finally hear the headliner play. Oh and the ticket is $65 dollars.

That's the ridiculous product musicians are trying to sell and then they wonder why it's hard.

But here's the crazy thing about humans: we gladly do it all the time!

Why?

We feel a personal connection towards the artist and the music.

It needs to be personal. If it's not, then there just isn't enough gravitational force to convince anyone to move off their butt for you (or get out their wallet).

It requires a journey and a transformation on the listener's end in order for them to go from complete stranger to fan.

That transformation is something that I call the Fan Journey, and it's something that I want to teach you—along with everything I mentioned above inside my community and the video course: How to Build a Profitable Music Career from Scratch.

Here's what you'll learn:

HOW TO BUILD A PROFITABLE MUSIC CAREER (Usually $297)

Module #1: How to "Make it" in the New Music Industry vs. the Old Music Industry

• Why the Music Industry Is Hard and How to Make It Easier
• Common Myths of the Music Industry That Are Holding You Back
• What Is the "New" Music Industry and the Difference Between the "Old" and the "New"
• Why Independent Artists Need to Become Their Own Record Labels Right Away
• How to Develop a Talent Stack That Makes You Irresistible to Fans
• How to Set up an Active/Passive Music Income Strategy
• Harnessing Something That I Call the Economy of Attention to Earn a Music Income

Module #2: Mastering the Balance Between Audience Growth, Music Monetization, and Career Management

• A Skyscraper Overview of What Artists Need to Do to Succeed in the "New" Music Industry
• My 3 Step Business Plan for Audience Growth, Music Monetization and Music Management
• Understanding the Concept of a "Fan Journey" and Why Every Artist Needs One in Their Music Career
• Why Audience Growth Should Be Your #1 Concern and Not Making Music
• Long-Term Growth Tools That Automate Your Music Career and Make Fans Fall in Love with You on Autopilot
• How to Get Fans to Visit You over and over Again Online

Module #3: How to Grow 1,000 Fans from Cold, Warm, to HOT

• What Platforms Are the Right Ones for Growing and Audience, and Which Platforms Are a Waste of Time
• What Type of Content Do You Need to Post to Attract Brand-New "Cold" Fans
• The Biggest Mistake I See on Most Artist's Websites and How to Fix It
• How to Grow Your Mailing List and the Tools I Recommend to Attract New Subscribers
• How Paid Advertising and Social Media Ads Fit Within Your Overall Marketing Strategy, and When Not to Use It
• The 5 Word Phrase That Is on Every Website That Is Turning Away Fans by the Truckload

Module #4: Understanding Music Royalty Collecting and Monetizing your Music Catalog

• Why the "Traditional" View of How to Make Money in the Music Business Is Going to Leave You Broke
• The Different Types of Music Copyright that Actually Generate Completely Different Types of Royalties
• How to Get Paid Through Distribution Deals and the Correct Percentage Ranges You Might Come Across
• Royalty Distribution: Independent Artist vs. Signed Artist and Why You Definitely Don't Want to Be the Signed Artist!
• The Types of Royalties You Can Expect from Different Types of Music Success
• Why You Should Not Count Streaming As A Source of Income
• Everywhere You Need to Sign up to Be a Legit Artist and Not Lose Your Hard-Earned Money

Module #5: Monetizing Your Fanbase and Earning Immediate Music Income (Without Royalties)

• Why Owning Your Fanbase Is Just as Important as Maintaining Ownership of Your Music
• How to Retain Ownership of Your Music and Why Record Deals Are Not What You Think
• Hot Take: Monetize Your Audience First, and Then Monetize Your Music Second
• My Top 5 Ways to Monetize Your Fanbase That All Have One Extremely Critical Thing in Common
• Why Every Artist Needs to Master the Art of "Selling"
• How to Sell Without Being Manipulative or Scammy and Why Your Music Never Simply "Sells Itself"
• What Is the Process of Selling Concert Tickets and Why Do Some Artists Successfully Sell and Others Don't
• How to Build a Fan Family and Sell Merch That They Already Want to Buy from You Before You Make It
• How to Create an Irresistible Offer and My 4 Favorite Offers That You Can Swipe and Use in Your Career Right Away

Module #6: Advanced Monetization Tactics

• How to Create Customers That Are 14X More Likely to Buy Something from You
• What Is "Customer Value" and How to Increase It over Time
• How to Sell Your Access and Create High-Ticket Vip Experiences for Your Super Fans
• My Top 5 Vip Experiences That You Should Be Selling to Your Super Fans at All Times
• Why It Might Be a Good Idea to Incorporate Creating Digital Products in Your Product Line-Up
• How to Make Money Online Without Selling mp3 Downloads and Other Garbage That Nobody Cares About
• I Give You My Top 8 Favorite Digital Product Ideas That You Can Steal from Me
• How to Sell Pro Services to Become the Top 1% of Your Industry
• How to Leverage Your Story to Help Others Along Their Musical Path and Earn Money as a Mentor

And for a limited time, everyone who joins will become a member of my exclusive coaching community:

My private monthly artist coaching program designed to help you take your music from where it is today to over 1,000 engaged fans in just one month and thousands more after that.

The Indie Growth Coaching Community is made up of 3 key components:

• A private online community of like-minded musical artists,
• Live Q&A coaching calls with me,
• And monthly masterclasses on topics ranging from Facebook Advertising, Email Marketing, hitting the YouTube algorithm, and the longevity of your music career.

With the ongoing support of me as your music business coach, an encouraging community of people like you who are serious about growing their business, and relevant new trainings each and every month with the masterclasses - you will finally have the support system you need to grow your music career to 1,000 fans and beyond.

Making music is a complex business.

Even though there's a lot of people teaching quick growth hacks, sometimes the hardest thing is actually sticking to one formula and a single method of growth for a year. That's why I created this, to give you focus and clarity on what you need to do and to be your guide in the complex music industry.

In this community we are like family, we don't judge, only support.

If you've been through a bunch of music business courses before and they were dirty money grabbing scams that didn't teach any real value, this should be your big sigh of relief. 

It can be really discouraging if you've tried and failed in the past, but this will help you.

Sometimes the simple encouragement and support from a coach and community that believes in you can be the difference from reaching your music dream, and giving up.

Music can be a lonely pursuit, but with this group, you won't be alone, and this family will have your back each step of the way, celebrating with you, crying with you, and together enjoying the craft and pursuit of music.

The most critical questions can't be answered on YouTube...

If marketing your music effectively was easy, every SoundCloud rapper would be flying on their private jet.

But the reality is that it's not easy, and the critical feedback you need isn't accessible on the web.

Questions like "What types of products do fans actually buy" or "Should I form an LLC for my record label" or "What type of promotion is the best for my sound."

Now just imagine having a private, tight-knit community of knowledgable musicians you could ask.

That's why the Indie Growth Coaching Community exists.

Your Own Indie Growth Community Portal
($250 value)

Have a question? Get an answer!

This online community is built like a Facebook group, but without the annoying ads, distractions, and trolls that tend to infiltrate free Facebook groups and other forums.

This is where conversations are happening each and every day and where you'll find me hanging out on the regular, answering questions and encouraging you.

But it's not just me, it's the rest of the community as well, pouring into your music and answering your unique questions.

You'll have access to a wider circle of brilliant, encouraging, and motivated musical entrepreneurs just like you who actually want to cheer you on and help YOU achieve your goals.

Monthly Q&A webinars with Ryan Waczek (me) 
($500 value)

Get the coaching you need with new trainings every month...

Once a month, I'll be holding a live Q&A group coaching call where you'll be able to ask me any questions you have related to your business.

And if you can't make the timing because you're busy or due to timezone issues, don't worry.

I'll be recording ever single call and uploading it onto the members area, and you'll be able to send your questions in beforehand (I'll answer them even if you're not on the call with us.)

So you might be wondering, how much will all this cost...

Well you already know that since it's Black Friday you're going to get a super good deal, but let me just remind you that....to get access to a curated, private community of like-minded entrepreneurs, I've paid over $4,000 a year (with no 1-1 coaching).

And if you were to purchase one of my artist coaching packages, you'd be paying upwards of $500/month or $6,000 a year. We're already at $10k in marketing investment.

Add to that an ever growing library of relevant trainings easily worth $100 a pop, you can see the value of this community is crazy high!

But I wanted to make it a no-brainer deal for you and truly accessible to the musician on a budget, so check this out.

You won't pay $10,000. You won't even pay $1,000.

In fact the next time I open the Indie Growth Coaching Community to the public it will only be $97/month.

But you wont pay that.