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Navigate the industry with confidence...
And build the foundation for a lasting career.

80/20 Music Business Crash Course

Completely understand how the music industry works and build a rock-solid music brand in just 4-weeks. You'll learn how to read contracts and secure deals, negotiate splits, register your songs, collect royalties, and attract new fans worldwide. 

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The reason the music industry is hard because you’ve never had a guide...


Now that you’ve written a few songs and have even released music online to friends, fans and family… you’re thinking:

▪️ How do I get paid for all this?

▪️ Where do I register my music so I’m protected?

▪️ How do I get my music on Spotify/Apple/Amazon the right way?

I’m here to throw you that life raft you need so you can stop questioning how the music industry works and finally have clarity. I’ve saved you all the time it will take Googling for answers and watching endless hours of YouTube videos that don’t get you anywhere closer to actually knowing how the industry works.

▪️ How do mechanical royalties work?

▪️ How do I collect them?

▪️ What about getting a music publisher?

Yep, you’re about to learn all of that.

Using the 80/20 Principle I've focused on only the areas of the music industry that truly matter. Meaning you don't have to wade through all the garbage online trying to figure out what is accurate and what is just plain bad advice. I've done all the leg work for you and know EXACTLY what you need to do to set up your music career properly.

How do I know this? I’ve managed the careers of dozens of artists and have explained this process hundreds of times. And over the past three years I’ve been documenting these processes, checklists, contracts, and guides for the artists on my record label, as well as my consulting clients who pay me $3000 per month to make sure that they navigate the music industry properly.

But you won’t have to pay anywhere near that.

You can get the same guiding knowledge and support for thousands less. I’ve distilled everything I’ve been teaching to my artists and private consulting clients into an easy and affordable course called 80/20 Music Business.

This course will help you in two major ways:

  1. You’ll get accurate information about how the music industry works so you don’t have to figure it out on your own watching YouTube videos
  2. And in just 4 weeks, you’ll have every aspect of your personal music career air-tight with every song registered and all your royalties collected properly

Here’s just some of what you’ll learn inside:

▶︎ Why the Music Industry Is Hard and How to Make It Easier

▶︎ Myths of the Music Industry That Are Holding You Back

▶︎ What Is the "New" Music Industry and the Difference Between the "Old" and the "New"

▶︎ Why Independent Artists Need to Become Their Own Record Labels Right Away

▶︎ How to Develop a Talent Stack That Makes You Irresistible to Fans

▶︎ How to Set up an Active/Passive Music Income Strategy

▶︎ Harnessing Something That I Call the Economy of Attention to Earn a Music Income

▶︎ Why Audience Growth Should Be Your #1 Concern and NOT Social Media Numbers

▶︎ Setting Up Your Online Platforms to Get Fans to Visit You Over and Over Again Online

▶︎ The Right Platforms for Growing and Audience, and Which Platforms Are a Waste of Time

▶︎ The Biggest Mistake I See on Most Artist's Websites and How to Fix It

▶︎ The 5 Word Phrase That Is on Every Website That Is Turning Away Fans by the Truckload

▶︎ Why the "Traditional" View of How to Make Money in the Music Business Is Going to Leave You Broke

▶︎ The Different Types of Music Copyright that Actually Generate Completely Different Types of Royalties

▶︎ How to Get Paid Through Distribution/Record Deals and the Correct Percentages You Might Come Across

▶︎ Royalty Distribution: Independent Artist vs. Signed Artist and Why You Definitely Don't Want to Be the Signed Artist!

▶︎ The Types of Royalties You Can Expect from Different Types of Music Success

▶︎ Why You Should Not Count Streaming As A Source of Income

▶︎ Everywhere You Need to Sign up to Be a Legit Artist and Not Lose Your Hard-Earned Money

▶︎ Why Owning Your Fanbase Is Just as Important as Maintaining Ownership of Your Music

▶︎ How to Retain Ownership of Your Music and Why Record Deals Are Not What You Think

▶︎ How to Monetize Your Audience First, and Then Monetize Your Music Second

▶︎ My Top 5 Ways to Earn Money From Your Fanbase That All Have One Extremely Critical Thing in Common

This isn’t your typical course that you buy and then never finish. This is a 4-week action series that forces you to implement, so you can actually grow in your career and get results from your investment.

 

Here’s what you’ll receive when you join 80/20 Music Business today:


☑️ A 13 page branding worksheet that I usually reserve for my private coaching clients that will solidify your marketing direction and make your irresistible to new fans

☑️ Daily emails straight to your inbox 5 days a week for 4 weeks that will clarify how the music industry works and give you the EXACT order of operations of how to establish your online music presence

☑️ Daily checklists of everything you need to create in order to properly register, distribute, and collect royalties from your music

☑️ 3 essential contracts that protect your music during songwriting splits, working with outside producers, and submitting your music for royalties if it's used in a film

☑️ An analysis of a real Record Contract major labels use PLUS access to the one I use for my indie record label (so you know the difference between a bad record deal and a good one)

☑️ By the end of this training, you'll know how every aspect of the music industry works from royalties, to contracts, to distribution. You'll be set to make big moves with confidence and clarity


I’m sure by now you can see how valuable a program like this can be. You might be wondering, how much will this cost me? Especially since his clients pay over $3000 for this information. I thought long and hard about how much I should sell this program for. Here’s the deal, I want to create as many success stories as possible. So you’re not going pay $3000. You won’t even pay half that, $1500.

When you sign up today, you’ll be fully enrolled in the entire 80/20 Music Business program for one easy payment of just $297. All you have to do is hit the Enroll Now button below to get all of this right now.

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CLASS STARTS

This Monday

Class starts the Monday after you enroll! Take the class fully online.

TIME

One Month Of Training

Daily lessons for 4 weeks. Get immersed in the process.

THIS CLASS IS FOR

All Artists & Genres

No matter your situation this class will level you up!

Here's your 80/20 training schedule for the next 4 weeks:

 

Week 1: Distribution, Registration, Metadata, & Royalties

Lesson 1: The Best Distributors for Your Music and How to Decide Which Pricing Models Will Earn You the Most in Your Current Stage

Lesson 2: How Music Royalties Work, How to Collect and How to Earn More From Your Audience Than Your Royalty Checks

Lesson 3: How to Become Your Own Record Label, Collect Your Own Publishing, and Do It All as a One-Person Team. Completely Automate the Admin of Your Music Career

Lesson 4: How to Register Your Metadata Properly and Get All Credits Properly Submitted to Pandora, Tivo, Siriusxm, and Cable Radio Channels

Lesson 5: How to Register Your Lyrics So They Can Appear in Streaming Services for Supported Apps and Countries (Such as Spotify and Apple Music)

Week 2: Understanding Contracts, Copyright Law, & Music Licensing

Lesson 6: How Does Copyright Law Work for Music and How to Protect Your Art

Lesson 7: Understanding Songwriting Splits and the Work For Hire Contract (Contract Breakdown #1)

Lesson 8: Breaking Down a Record Label Contract and What Is a Good/Bad Record Deal (Contract Breakdown #2)

Lesson 9: What Is a Beat Lease Agreement and Why They Are Dangerous Contracts (Contract Breakdown #3)

Lesson 10: Music Licensing Contracts and What to Expect When You Get Signed (Contract Breakdown #4)

Week 3: Your Branding, Artist Image, Finding Your Marketing Strategy

Lesson 11: How to Get the Attention of a Publishing Company and Get a Deal

Lesson 12: How to Establish a Strong Brand the Builds Loyalty With Your Fanbase

Lesson 13: How to Do Proper Audience Research and Learning What Resonates With Fans

Lesson 14: How to Build Your Own Talent Stack That Will Earn You Money as an Artist

Lesson 15: Putting It All Together to Build Your Outward Artist Image the Right Way

Week 4: Music Monetization, Building Your Music Revenue Streams, and Creating a VIP Fanbase That Pays You Monthly

Lesson 16: The Best Way to Make Money as a Musician (Spoiler Alert, It's Not Streaming)

Lesson 17: My Bandcamp Strategy and Why It's a Better Platform Than Spotify

Lesson 18: How to Build a Successful Patreon Subscription That Is Easy to Maintain

Lesson 19: Product Creation Workshop and How to Create Offers That Don't FLOP

Lesson 20: My Strange but Effective "Active/Passive" Income Strategy for Music

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Past Students Can't Get Enough!

Javi G. - 80/20 Student

"This was my first course ever. Producing music comes natural to me but the same can't be said about the business side of music. The 80/20 course really breaks it down. Some lessons were a lot to digest but Ryan was helpful and answered all my questions. Now I can confidently apply what I've learned to my music brand and help guide other musicians with their brands. Thanks Ryan!"

Mike M. - 80/20 Student

"I've looked far and wide for information on the how the music industry works and I have never found anything CLOSE to this clear, concise and comprehensive, covering the entire spectrum of issues artists need to understand and all packaged in one place. You could search YouTube for a year and not come away knowing what Ryan has packed into these twenty short lessons."

Randy C. - 80/20 Student

"I would like, and always recommend all of your products & training because of your passion, your expertise in teaching/training/coaching the material to your students and/or customers. I've studied with some great online coaches in the past and have found your laid back yet knowledgeable training every bit as good, if not better, than several other coaches/trainers in the past on the topic of music."

Roger P. - 80/20 Student

"This course is the foundational admin/support/behind-the-scenes basis for up and coming indie musicians, to help them better convey their personal brand and better build out their otherwise complex, but needed multi-platform music ecosystems."

Enrollment Is Open: 80/20 Music Business Crash Course. Join Today!

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This purchase is covered with my "burn the ships" money-back guarantee.


As with all my trainings, this comes with a 30 day money back guarantee.

But it's unlike any guarantee you've probably ever heard of. 

Here's the thing about guarantees... it gives you a way to back out from achieving what you want.  It allows you to give up too easily on something you want to accomplish.

So if you purchase, go through a couple of trainings and decide to give up, then there is NO GUARANTEE.

There is no way that you did the amount of work needed to achieve your goal. I'm not going to let you give up that easy.

But if you go through the training, do all the work and ON DAY 30, you feel that this was a mistake? You are covered.

I'm doing this because I truly believe it's the best way to ensure you succeed. I know how easy it is to refund something because it's easier than the pain of hard work day after day.


Here's a quick video that I think will change your beliefs about guarantees:

 

☑️ DO THE WORK and take responsibility for your own success

☑️ Contact [email protected]

☑️ Show me that you've done the work and that you'd like a refund and I'll GLADLY refund you.

I don't want you to ever be unhappy with any purchase you make with us. My team and I will go above and beyond to take care of you. But my first priority is to turn you into the musician you were meant to be.

So all I ask is that you make that guarantee to yourself first, and I'll do everything I can to push you towards your vision of success.

So take action and let's get started right away. Click the button to begin!

Enroll Now

P.S. - If you were skimming and just wanted to see what the offer was for, you're getting 4 weeks of training straight to your inbox that's going to give you clarity on how to move forward with your music career. This is so you never have to question how the music industry works ever again.

Here are some frequently asked questions:

What artists are saying...

Marcelo Cervone
✅ Verified Review

“Ever since joining I’ve had a boost in my sales on Bandcamp, I’ve had a boost in my subscribers on YouTube and my followers on Instagram, but most importantly I’ve had a boost in the response to my music. One of the key things that Ryan at the Indie Music Academy keeps driving home is that you need to share your music through storytelling… and now I’ve been spending a lot more proactive time instead of wasting my time… I really recommend it!”

Malik Charles
✅ Verified Review
"It’s such an oversaturated market today that so many underground artists are struggling to get heard and honestly I was one of those artists. But thanks to Ryan and the Indie Music Academy, thousands of people around the world were able to listen and love my music like I thought that they should, and that would have never happened without the resources at this academy. So if you have any doubt in your mind about whether or not this is the right choice for you…it is."
Roger Paul Peterson
✅ Verified Review

"Ryan is a brilliant songwriter, musician, and music production guru. Ryan also runs the Indie Music Academy where he has trained thousands of independent musicians (including me) on collecting from the complex network of music industry royalties, setting up a performing rights organization, thinking through the fan journey, and a host of other present-day music industry imperatives. Ryan has been instrumental (is that a pun?) in helping develop my ecosphere of websites, social media, and all the behind-the-scenes technologies needed for music promotion, communication, and effectiveness. Even in the midst of Ryan and his wife re-locating from San Diego, California, to Nashville, Tennessee, Ryan made himself available to help me with a crucial promotional challenge, to assure my successful release."

Instant Access!

Only $297

Here's what happens next:

  • Enroll in the course today and you'll immediately receive the branding documents. Your first lesson arrives via email on Monday and will continue for 4 weeks.
  • If you ever have any questions or concerns, just reply to any of the training emails. Myself and my support team will be here to help you understand the material.
  • Complete the training and finally have the freedom to navigate the music industry with confidence!
Enroll Now

You are ready for this if you are:

Passionate about your music career and ready to improve drastically.

Done making excuses to your family about when your music is going to really “take off.”

Sick of seeing others in the industry being more successful than you (and less talented).

If you've been wondering why nobody is engaging with you online.

Ready for it to be easier to brand yourself and tell your story.

Willing to go all in on your music the right way.

You know what you need to do to become successful. What are you waiting for?

Join "8020 Music Business" Crash Course